Social Selling That Works

What is Social Selling?
What does Social Selling actually mean, and how is it different from content marketing, cold outreach and simply posting on LinkedIn?
In this episode of Social Selling That Works, Dean Seddon breaks down what Social Selling is, what it isn’t, and why so many people misunderstand the term.
Social Selling is not simply creating content on LinkedIn, and it is not sending high volumes of automated sales messages. Instead, Dean explains Social Selling as a more human, relational and familiarity-first way of selling, using natural human interaction and social media to create an exchange of value where both sides are better off.
You’ll discover the four core elements Dean associates with Social Selling: content, human interaction and relationships, personal branding, and conversations through outreach.
Dean also explains why Social Selling extends beyond LinkedIn. While LinkedIn helped popularise the term, Social Selling is an approach to selling rather than something restricted to a single platform.
If you want to understand how Social Selling works on LinkedIn, how it differs from content marketing and cold outreach, and why familiarity matters when building relationships with potential clients, this episode gives you a clear definition.
Social Selling That Works is hosted by Dean Seddon, CEO of MAVERRIK and LinkedIn and Social Selling Expert, and explores practical approaches to using LinkedIn and Social Selling to that work in the real world of business.

In this episode, hosts Josh and India dive deep into the world of social selling, sharing their personal approach and real-life successes in using it to attract and close high-quality clients. They break down what social selling truly means and how it can work for you, even if you’re new to the concept.
From building genuine connections on platforms like LinkedIn to crafting content that resonates with top-tier prospects, Josh and India reveal the tactics and mindsets that have allowed them to consistently generate warm leads and secure a higher caliber of clients.
Whether you're a business owner, marketer, or simply looking to elevate your sales strategy, this episode will equip you with actionable insights to make social selling a powerful tool in your business toolkit.

Episode number 2 of the Likes to Leads Podcast 📈Do you want to scale your sales and get more clients? Schedule a Strategy Call with MAVERRIK® 📅 https://calendly.com/maverrikteam/maverrik-discovery
𝗪𝗵𝗼 𝗮𝗿𝗲 𝘄𝗲? Our Mission Is To Equip One Million Businesses To Get Clients To Grow Faster & Spend Less Time Selling We provide courses, coaching and consultancy that equip people with the tools, methods and strategies they need to get clients, grow faster and spend less time selling. Solopreneurs – leverage personal brand and social selling to build an awesome business. Sales Teams – Sell more, sell faster, sell better, by harnessing social selling to hit their targets. Senior Leaders – Leverage thought leadership, build their personal brand and extend the reach of the companies they represent. Whether you’re a solopreneur or a global giant, we have the right tools to help you get results.

Building your personal brand is essential in today's digital world. It allows you to build credibility and trust with people before you've even spoken to them. It builds familiarity right, and we all want that? So why do so many people not prioritise this. Me and Josh talk about all things personal brand and how to get started.

Luke Tew talks with Steve Rose Mindset coach specialising in Burnout and Depression. 70% of small-businesses in the US are run by a single person, how can you avoid burnout whilst wearing multiple hats?
 

Luke is joined by Business Development Director Kurtis Cheah to discuss discovery calls. What are discovery calls, how you can use them to sell. What makes them different from your typical sales call and how can you leverage these calls to convert. 
 
Connect with Kurtis on LinkedIn - https://www.linkedin.com/in/kurtis-cheah/
Connect with Luke on LinkedIn - https://www.linkedin.com/in/luketew/

Luke talks with Jim Frawley Executive Coach, Business Consultant & Speaker of Bellwether. Host‌ ‌of‌ ‌the‌ ‌Bellwether‌ ‌Hub‌ ‌podcast‌ and Amazon Best Selling Author‌ of Adapting in Motion.
 
In this episode we discuss change, how to handle unplanned situations, finding inspiration and your own voice. As well as understanding the value you bring and deliver with your content. 
 
What skills are missing in offices today? 
How can you communicate your message more effectively? 
What is the one piece of advice that you can take away to improve your business? 
 
Connect with Jim on LinkedIn - https://www.linkedin.com/in/jimfrawley/
Connect with Luke on LinkedIn - https://www.linkedin.com/in/luketew/

In this episode, Jodie and Charlotte talk all things 'Squiggly Career'. From how it helped them to get to where theyare and how you can use it to your advantage.
 
Connect with Charlotte on LinkedIn - https://www.linkedin.com/in/charlotte-hawken-b61397235/
Connect with Jodie on LinkedIn - https://www.linkedin.com/in/jodie-m-white/

Luke is joined by Communications Consultant Jamie Levin to discuss how to maximise your communication both internally and externally. 
Answering some key questions on communication… 
What are the common communication mistakes people are making everyday? 
How to do you write a compelling internal newsletter? 
How do you improve employee advocacy within your business? 
 
Connect with Jamie on LinkedIn - https://www.linkedin.com/in/jamielevin/
Connect with Luke on LinkedIn - https://www.linkedin.com/in/luketew/
 

In This Episode, Luke is joined by Josh Ramirez to talk about booking more meetings from your DM. 
What are the silly ways people try and get you onto a call?
Why use social over direct emails? 
What is THE best way to start a conversation online?
If you’re looking for a way to get more calls from your social this is worth your time. 
 
Connect with Josh on LinkedIn 
Connect with Luke on LinkedIn